Internet Marketing Analysts (IMA): provides solutions, consulting, and products that help put the pieces of your online marketing puzzle together.
Lead by founder and CEO, Michael Marshall, IMA is a technology and marketing company that helps businesses with an Internet presence get more out of their online marketing efforts.
. . . We help you:
Whether you have your own in-house SEM/SEO team or outsource your online marketing needs in part or whole, you will find IMA to be a valuable partner for increased productivity, competitive intelligence, and decision making.
Reaching Your Target AudienceYou want to leverage your online marketing efforts to reach the world with your message. Part of that is finding the best windows of opportunity, (aka strategic windows), for achieving that online.
What is a strategic window?
A period of 'alignment' or 'fit' between the competitive capabilities of an organization (competitive strengths and weaknesses of your website(s)) and the key requirements of the existing or new markets it intends to compete in (behavioral research of your target audience).
More precisely, it is the time interval during which the fit between the factors critical for success in a market and the distinctive competencies of a business competing in that market are favorable / optimal.
Our specialty is helping you identify and utilize these strategic windows.
Marketing Strategy and PrioritiesYour success will depend on implementing the right strategies and having the right priorities. As your partner, IMA will help you do the right things in the right order with greater productivity and efficiency. Whether we work with you directly, provide SEO tools and training for your in-house team, or even assist in cooperation with your current SEO provider, IMA is here to help you achieve your online marketing goals.
Mike Marshall is literally one of the brightest minds in the world of Search Engines and Search Engine Optimization (SEO). With a degree in Linguistics that allowed him to absorb concepts like Latent Semantic Indexing and then apply his programming skill, Mike has a grasp on the science (both theoretical and applied) of search engines like few others do. Among many unique qualities Mike has, is his unassuming and open approach to sharing his knowledge with his clients. He doesn't "hold back" to save something for the next contract. When you ask Mike a question he gives you an answer. The right one. I don't know of another person in the world of SEO whose knowledge I trust more than Mike Marshall.
- Gordon Magee
Internet Marketing and Analysis Manager at Drs. Foster & Smith